Link Attributes to spot the potential weaknesses in your rivals’ profile.
Backlink Types to see which of your competitors’ content is most linked to.Authority Score to understand how attractive your domain should be for link building prospects.Number of Backlinks/Referring domains/Referring IPs to estimate how big your backlink footprint is compared to the competition.In the ‘Overview’ tab, you will find all you need to understand whether you are trending in the right direction with your link building strategy. Go to Backlink Analytics and type in your own and 1-4 competitors’ domains. Though it can give you a fair amount of insight into your competitors’ link building strategies and help give your own profile the most reasonable evaluation. Step 1: Benchmark Your Backlink Profile Against Competitors In this article, I will tell you how to do the job in less than an hour using Semrush Backlink Audit and Backlink Analytics tools.Ĭombining our new backlink database with integrations from Google and Majestic and our toxic link evaluation ( 45+ toxic markers), you can improve your backlink portfolio in these 5 easy steps. However, if you are running a big reputable website with an abundance of referring domains, the process can take ages. You can download the list of your links from Google Webmaster Tools and review all your backlinks manually. It means you need to find them, identify the bad and good ones, and develop the right strategy to deal with them. In simple terms, a backlink audit is the evaluation of all links pointing to your website.
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